Sam Willsher Head of Marketing Mumbo Jumbo

Sam Willsher

Head of Marketing Mumbo Jumbo


I joined Treasure Trails back in October 2013. It was only ever meant to be a short term thing helping a mate (Aaron) implement a new business model and catching up with long overdue admin. Oh how times flies when you’re having fun, and I really do mean that!

I must admit that before I started working here I had never done a Treasure Trail (don’t tell Aaron that). So after my first full week working in the office, my wife and I completed the Truro Murder Mystery Trail. I wasn't really sure what to expect seeing as I’ve lived in Truro for years but it really did show us a different side to our hometown.  We both caught the “Trailing Bug” and completed many more Cornish Trails over the next few weekends.

It's always funny when people ask me what I do and I tell them that I sell Treasure Hunts. I'm used to having strange jobs though as I grew up in a very unique family business called Papers Past selling original newspapers from the day you were born. So I guess selling Treasure Trails is just as strange!


Family Days Out

Sam's family

Do you get the Monday Morning Blues, knowing that you have to go to work? I don’t! I get a huge buzz coming in on a Monday morning, turning on my computer and reviewing the weekend’s sales report. Better still I get obsessed looking at Google Analytics after sending out a free puzzle to our loyal customer database. I can’t help myself watching the number of site visitors and conversions tick by on screen.

Now you might think I’m all about sales figures and the “bottom line” but I get the same level of job satisfaction from talking to our customers. At the end of the day it’s you guys that are important so we’ve got to look after you and make sure that your Trail experience is tip top!  This is something that I'm really passionate about and it's always in my mind when putting together new business strategies for Treasure Trails.

I'm a bit of a "jack of all trades" as working in a small business you can't help but roll your sleeves up and getting stuck in. My main aim going forward though is to continue to increase the exposure for Treasure Trails all over the UK .That's not an easy job but we certainly can't sit back and expect success to come our way, we've got to go out there and get it ourselves. Wow that was deep!

When I'm not working I've got a beautiful family to keep me busy and boy do they! Weekends are family adventure time so when we're not doing a Treasure Trail together we are normally getting our boots muddy on a woodland walk or dipping our toes in the North Cornish sea. 

It's an exciting time here at Treasure Trails and it's great being part of it!