• Birmingham - Bullring Area Treasure Trail - front cover
  • Birmingham - Bullring Area Treasure Trail - story page
  • Abbots Bromley - Butter Cross & Village Treasure Trail

    Unravel the Golden Bull's Secret

  • Treasure Hunt - Follow Clues & Unlock Secrets
  • Explore on a Treasure Hunt
  • Family Adventure - Treasure Hunt
  • Solve Puzzles & Discover Hidden Gems
  • Interactive Treasure Hunt - Solve Clues
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Birmingham - Bullring Area

Birmingham

Bullring Area

Birmingham - Bullring Area

Can you find the legendary Golden Bull statue?

£10.99 GBP
£10.99 GBP
Sale Sold out
Trail format
Trail Information at a glance View full details

5* reviews from
8,000+ happy families

They are a really good and fun way to explore a new town or city, or your local area... Suitable for all ages. We are in our 70's.

– Laura Reeves

We were a group of 3 generations between 17 and 70ish – you really don't need to have children with you to enjoy these trails.

– Sarah Smith

Makes exploring towns really fun.

– Karunen Pillay Vencatasawmy

Great little adventures... and at £10.99 they are good value.

– L Stewart

Fantastic time spent exploring, treasure hunting, seeing new places.

– Jane Stevens

We got to see new places and things you wouldn’t notice, if you were simply walking round.

– Laura Beale

Brilliant fun, covering all ages. I've done these alone, with my teen kids and even did one as a first date!

– Zara Lyford

A great way of visiting a place in a way you wouldn't normally.

– DaveB3650

You look at features of towns you don't normally notice.

– Rachel Hill

Enjoyable solving clues and going to places in the town which we never knew existed.

– Mr Stephen Parnell

An excellent way of exploring a new or familiar place.

– Lucien Riviere

We learnt new details about a location we thought we knew.

– Kate Hood

Explore Birmingham Differently

Discover somewhere new - or rediscover somewhere you thought you knew.

A family reading a Treasure Trails booklet together on a sunny street
  • Follow a carefully planned self-guided route through the area
  • Use real landmarks and features to crack around 18 clever clues
  • Notice fascinating features you'd normally walk straight past
  • Great fun for everyone from 6 to 106
  • Around 1 hours of exploring
    Around 1.1 miles of walking
  • One trail is perfect for up to 5 people

How it Works

  1. 1. Choose how you want to explore

    Use the App, print your Trail at home, or let us print and post it to you.

  2. 2. Access it
    instantly

    Your App and PDF are ready immediately, whichever option you choose.

  3. 3. Explore
    & solve

    Follow the route and crack the sneaky clues along the way.

  4. 4. Submit
    your answer

    Enter your final
    answer online to
    reveal the ending.

Ready for an adventure?

A trail of clues awaits in

Birmingham

Beneath the bustling streets of Birmingham's Bullring Area, a long-lost secret has been uncovered. Hidden within the vaults of the Bullring Rag Market was a mysterious red rag, long thought to be a plain piece of fabric. However, with the help of advanced imaging technology, it has been revealed that the rag is actually a tapestry embroidered with a series of clues and a treasure map!

Legend has it that these clues lead to the whereabouts of the Golden Bull statue that once stood proudly in the heart of the city. Now, it's up to the Intrepid Explorer Society (IES) to find a team of brave adventurers willing to take on the challenge of finding this lost treasure.

The Hunt for the Golden Bull

Are you ready to embark on an immersive self-guided walking adventure through the historic Bullring Area of Birmingham? As you follow the clues and treasure map, you'll journey through the colourful streets and landmarks that make this area so unique.

Starting at the Bullring Rag Market, you'll make your way through Central Birmingham, uncovering hidden clues and secrets along the way. Will you be the first to crack the code and find the Golden Bull?

Birmingham - Bullring Area
Birmingham - Bullring Area
Birmingham - Bullring Area
From the case file
Birmingham - Bullring Area

Your answers hold the key...

Uncover the hiding place and reveal the story behind the treasure.

Trail Information

Trail Location

The Birmingham - Red Rag to a Bull Treasure Trail starts at:

Moor Street

Birmingham

West Midlands

West Midlands

B4 7UL

England

Treasure Hunt Themed Trail

Treasure
Hunt

1+ Hours Duration

1+ Hours

1.1 Miles Walking Distance

1.1 miles

Wheelchair Accessible

Accessible

Pushchair Accessible

Accessible

Dog Friendly

Dog
Friendly

Trail Details:

  • A self-guided treasure hunt walking Trail around Birmingham.
  • Ideal for kids aged 6 - 106!
  • 1.1-mile 'loop' Trail (takes roughly 1 hour to complete at your own pace).
  • Text message service for clues if you get stuck.
  • Learn more about where you live, or explore somewhere new.
  • Download your Trail now for instant fun (or receive your copy in the post)!

More Information:

Before you set off on your awesome adventure, there are a few things you need to know...

The route is friendly for wheelchair users and pushchairs.

Bring your four-legged friends along! Please note that it is a busy city centre, so dogs will need to be kept on leads.

The closest long stay pay and display car park to the Trail start point is at Moor Street (B5 5JH), although you can find cheaper parking at High Street car park (B4 7LN), just a five-minute walk away. Or why not arrive by train into Birmingham's Moor Street Station, where your adventure begins?

There are some fantastic events in Birmingham's calendar, all of which are great times to visit this beautiful city. However, you may find that some of the clues on this Trail may become obstructed or difficult to access on these occasions. If you would like further information about event dates, please contact Birmingham Tourist Information.

There are public toilets available on the station platform, for those arriving by train, and inside the Bullring Shopping Centre after Clue 06. The route passes several pubs, restaurants, cafes and snack shops along the way.

This Trail is short enough to tackle in your lunch hour (if you fancy stretching your legs!). You could easily make a day of it by combining your Trail with a shopping trip at Bullring Shopping Centre or a visit to local attractions - the Birmingham Museum and Art Gallery is within walking distance. If you're up for another challenge, you could tackle nearby Birmingham - Venice of the North Trail!

Mini Explorer Club

We have three super duper themed Clubs for your child to enjoy as part of their Treasure Trail experience.

Perfect for 4-8 year olds, the concept behind the Clubs is that your child will get a bundle of goodies to excite them about their forthcoming Trail experience, something to keep them entertained whilst travelling to and from the Trail, and something to be given on completion of the Trail as a keepsake.

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What is a Treasure Trail?