Explore Cleethorpes Differently
Discover somewhere new - or rediscover somewhere you thought you knew.

- Follow a carefully planned self-guided route through the area
- Use real landmarks and features to crack around 18 clever clues
- Notice fascinating features you'd normally walk straight past
- Great fun for everyone from 6 to 106
- Around 2 hours of exploring
Around 1.7 miles of walking - One trail is perfect for up to 5 people
How it Works
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1. Choose how you want to explore
Use the App, print your Trail at home, or let us print and post it to you.
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2. Access it
instantlyYour App and PDF are ready immediately, whichever option you choose.
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3. Explore
& solveFollow the route and crack the sneaky clues along the way.
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4. Submit
your answerEnter your final
answer online to
reveal the ending.
Great detectives needed!
A mystery is waiting to be solved in
Cleethorpes
The town of Cleethorpes was buzzing with excitement over the success of new ice cream vendor, Connie Etto. But when she was found lying in a pool of raspberry syrup, the town was left wondering-was this an accident, a crime of passion, or the work of a jealous rival?
As Detective Chief Inspector Jill Artoe and her team struggle to solve the mystery, they need YOUR help to follow the evidence, eliminate suspects, and crack the case!
Family-Friendly Treasure Hunt Through Cleethorpes
Are you looking for a fun day out with family and friends in Cleethorpes? Then look no further! This self-guided Treasure Hunt will take you on an exciting adventure through the town, starting at the Tourist Information Centre in Alexandra Road.
As you make your way through the Promenade & Gardens, Sea View, St Peter's Avenue, and High Street, you'll uncover sneaky clues hidden on existing buildings, permanent features, and monuments. The route will also take you down to the pier, along the seafront, and through the charming gardens of this old fishing village and health resort.
The mystery awaits… Will YOU be the one to solve it and put the culprit behind bars?
Every clue brings you closer to the truth...
Piece together the evidence, identify the culprit and discover how the case ends.
Trail Information
Trail Information
Trail Location
The Cleethorpes Treasure Trail starts at:
Alexandra Road
Cleethorpes
Lincolnshire
Lincolnshire
DN35 8LG
England
Trail Details:
- A Detective Mystery themed walking Treasure Trail around Cleethorpes
- Ideal for discovering more about where you live or exploring somewhere new
- Trails are done in your own time at your own pace
- This Trail is approximately 1.7 miles long and takes 2 hours to complete
- This Trail is suitable for all ages from 6 - 106 (no children necessary!)
- One Trail booklet is enough for 4-5 people
- Circular loop Trail
- Mobile phone text service for clue answers if you get stuck, ensuring that no mystery goes unsolved
- This Trail can be sent to you in the post or downloaded today for instant Trailing fun!
More Information:
Essential Intel
Pier Gardens are closed off for major refurbishment, likely until Spring 2027. The Trail is still usable, but avoid the closed-off gardens during your investigation.
Navigating The Route
This is a circular Detective Mystery around Cleethorpes Promenade & Gardens, with Detectives helping Detective Chief Inspector Jill Artoe crack the case of Cleethorpes' newest ice cream vendor, Connie Etto, by following the clues around the town and putting the culprit back where they belong - in the cooler.
The investigation covers approximately 1.7 miles and should take around 2 hours to complete. You'll explore the streets and seafront of Cleethorpes, follow the coastal path and beach, gather evidence around the promenade and finish in Dolphin Gardens.
This Trail is wheelchair accessible and pushchair accessible. The route is pretty level and follows clear paths and pavements, but there is one clue at the top of some steps.
Use the crossings on the route carefully. The Trail also follows roads near the beach and promenade, so keep Mini Detectives close while the case heats up.
The route loops back to the seafront area and finishes in Dolphin Gardens rather than at the Library entrance, so factor that into your final steps if you need to return to Alexandra Road.
Getting There
By car: Start your investigation at the entrance of the Library on Alexandra Road, near the junction with Albert Road (DN35 8LG). The recommended car park is Yarra Road car park (DN35 8LS), just behind Cleethorpes Library. If you park here, solve your first clue on the way.
By public transport: Make your way to the entrance of the Library on Alexandra Road, near the junction with Albert Road (DN35 8LG), to begin the case.
Need the Loo?
There are toilets at St Peters Avenue Car Park, near Clue 05, or next to the exit of Pier Gardens at the end.
Bring Your Furry Sidekicks
If you're bringing four-legged Detectives, plan for town streets, the seafront and promenade, roads near the beach, careful crossings and one clue at the top of some steps. 🐾
Keep canine companions close around traffic, busy promenading and beachside sections while you sniff out the evidence.
Food & Drink Stops
Solving an ice-cream mystery is hungry work.
There are places to pick up provisions in the town centre around Clues 05 to 07, and you could stop for ice cream on the seafront. The route also passes a parlour where you could sample their wares, but you'd need to pay.
Want to Make a Day of It?
Cleethorpes seafront and promenade
The investigation takes you along the seafront of this famous seaside resort, following the coastal path and beach. The views are over the Humber estuary rather than the open sea, and at low tide bathers are separated from the sea by several hundred yards of mud. It's also a great stretch for watching shipping traffic entering and leaving the Humber.
Cleethorpes Pier
Cleethorpes Pier opened on 4th August 1873 and cost £8000, which is now £720,000. It was financed by what became the Grand Central Railway, was originally 1200ft long, then was shortened in WWII to impede German invasion. Its first pavilion was destroyed by fire in 1903, and the replacement has since been a cafe, shops, nightclub, live venue and now a restaurant.
RNLI lifeboat station
The new RNLI lifeboat station now stands on the beach, putting crews much closer to the water for faster launches. It includes modern kit rooms, training space and improved access for volunteers and vehicles, while the Blue Peter-funded lifeboat keeps watch over the estuary and its busy sands.
Greenwich Meridian marker
Look out for the stainless-steel strip and granite globe on the coastal path marking the Greenwich Meridian, which runs right through the seafront just south of here. Detectives can stand with one foot in the east and one in the west - ideal for any suspect trying to be in two places at once.
Mini Detective Club
Mini Detective Club
We have three super duper themed Clubs for your child to enjoy as part of their Treasure Trail experience.
Perfect for 4-8 year olds, the concept behind the Clubs is that your child will get a bundle of goodies to excite
them about their forthcoming Trail experience, something to keep them entertained whilst travelling to and from
the Trail, and something to be given on completion of the Trail as a keepsake.
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What is a Treasure Trail?
What is a Treasure Trail?
