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50 shades of Treasure Trails

Don’t worry we are not going to go all sleazy on you, but rather to write about the power of word of mouth and specifically the power as it relates to Treasure Trails.

Friends and Family

Treasure Trails have always been delighted that customers tell their friends and neighbours about their adventures exploring local towns and villages. We know that they do because high up on the list of why people buy Trails is “word of mouth”.

Many of the hen party or birthday party enquiries we get tell us that they have either been on a hen or party weekend that involved a Trail or a friend had done one and it sounded great fun.

Gifts at Christmas can be incredibly expensive and sometimes it is hard to find one that is just right. Maybe you want something for the person who has everything or who wants an experience rather than just more stuff; or the neighbour who has helped all year or even the friend who can’t sit still. And this is where word of mouth comes in – chatting over coffee – what was the best gift you got / gave for Christmas … answer a Treasure Trail around the neighbourhood.

Social Media

Social media is all about word of mouth too. We have a reasonable twitter following and an interested and engaged Facebook community.  But there is a long way to go as apparently, Facebook’s active user base is huge with a staggering 1.23 billion active users at the end of 2013. But statistics can be misleading and it’s often more important to focus on quality rather than quantity!  If you are a regular follower on Facebook, you will know that we devise a Monday morning teaser which attracts lots of comments and sometimes conversations.  And Facebook is perfect for sharing information with friends and family and is today’s equivalent of word of mouth.

Our newsletters nearly always contain a puzzle or two and these can be downloaded and shared too. If you don’t already get the newsletter, click the link to sign up to receive it.

Trip Advisor is another modern word of mouth mechanism with thousands of reviews written daily. It is interesting that in today’s digital world so many are so moved by an experience that they write a review as well as perhaps talking about it to others.

Have a look at this interesting infographic showing word of mouth facts and figures.

 50 shades of Treasure TrailsYou

And this is our fun challenge to you – talk about Treasure Trails to at least one person a day for 5 days using Twitter, Facebook, Trip Advisor, Pinterest or by leaning on the garden fence.

Tell them to put “Word of Mouth and your name” in the “Where Did you Hear About Us” box when they purchase a Trail from our website. The person who receives the most mentions between now and midnight on Christmas Eve will get a free Trail of their choice! We will contact that person directly during January 2015.

Who will you tell first?

13th November 2014

Posted In: Trail Blazers

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You Know You Are a Detective When…

Some of us are born detectives and some of us have to learn how – just for fun we’ve put together a check list to see what sort of detective you are.  Score 1 point for each sentence that describes your behaviour!  Add up your score to find out what sort you are!

So, here we go, you know you are a detective when…..

1. You take people’s fingerprints the first time you meet them!  Make sure you have your fingerprint kit to hand (ha ha) which you can buy or make yourself!

You Know You Are a Detective When... - Fingerprint2. You always dress as Sherlock Holmes when you are invited to fancy dress parties. Ebay do a great line in Sherlock cloaks

3. You carry a roll of crime scene tape in your pocket! It is amazing how useful this stuff can be to keep the kids out of the no-go areas of your home!

You Know You Are a Detective When...4. You have a selection of magnifying glasses and handcuffs which you keep on the shelf in size order!  A tidy mind as well as a tidy desk is a useful attribute.

5. You honed your interview techniques at an early age by forever asking why?!   According to one expert, in many instances, “why” does not mean why at all. Often what it really means is, “Now that’s interesting! Let’s investigate it together.”

6. Your favourite party game is Who Am I – the one where you stick a name on everyone’s forehead and they have to guess who they are!  Oh and your favourite board game is of course Cluedo.  Even when you are relaxing, you can’t help yourself! Your idea of a great gift–> a Cluedo tea towel.

7. You’ve developed an unhealthy interest in body language and spend hours people-watching to see which ones are acting shiftily! People tend to touch their nose more when lying and are quite likely to cover their mouth too!

8. You write a journal – you never know when you might be called upon to be a witness.

9. The Pink Panther theme tune was the first piece of music you loaded onto your iPod and you regularly watch detective movies!  Click for a list of the top ten – how many have you seen? 

10. Your idea of a fun day out is visiting the Sherlock Holmes museum and you are planning a holiday in San Francisco so you can spend the day at Alcatraz.

You Know You Are a Detective When...

If you scored 4 points or less, then you need to get out there and practise!  There are lots of Murder Mystery Trails across the UK; there is bound to be one near you!

If you scored between 5 and 9 points you are pretty good detective material but could do with some brushing up on your skills. Can you solve all the clues and puzzles we post on facebook?

If you scored 10 points we take our deerstalkers off to you!   Well done!

How many did you score?  Did we miss anything?

The best additional suggestion as chosen by Aaron, our General Manger will get a free Trail of their choice.

Please give us your ideas by leaving your comments in the box below before the end of August.

14th August 2013

Posted In: Family Fun

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