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50 shades of Treasure Trails

Don’t worry we are not going to go all sleazy on you, but rather to write about the power of word of mouth and specifically the power as it relates to Treasure Trails.

Friends and Family

Treasure Trails have always been delighted that customers tell their friends and neighbours about their adventures exploring local towns and villages. We know that they do because high up on the list of why people buy Trails is “word of mouth”.

Many of the hen party or birthday party enquiries we get tell us that they have either been on a hen or party weekend that involved a Trail or a friend had done one and it sounded great fun.

Gifts at Christmas can be incredibly expensive and sometimes it is hard to find one that is just right. Maybe you want something for the person who has everything or who wants an experience rather than just more stuff; or the neighbour who has helped all year or even the friend who can’t sit still. And this is where word of mouth comes in – chatting over coffee – what was the best gift you got / gave for Christmas … answer a Treasure Trail around the neighbourhood.

Social Media

Social media is all about word of mouth too. We have a reasonable twitter following and an interested and engaged Facebook community.  But there is a long way to go as apparently, Facebook’s active user base is huge with a staggering 1.23 billion active users at the end of 2013. But statistics can be misleading and it’s often more important to focus on quality rather than quantity!  If you are a regular follower on Facebook, you will know that we devise a Monday morning teaser which attracts lots of comments and sometimes conversations.  And Facebook is perfect for sharing information with friends and family and is today’s equivalent of word of mouth.

Our newsletters nearly always contain a puzzle or two and these can be downloaded and shared too. If you don’t already get the newsletter, click the link to sign up to receive it.

Trip Advisor is another modern word of mouth mechanism with thousands of reviews written daily. It is interesting that in today’s digital world so many are so moved by an experience that they write a review as well as perhaps talking about it to others.

Have a look at this interesting infographic showing word of mouth facts and figures.

 50 shades of Treasure TrailsYou

And this is our fun challenge to you – talk about Treasure Trails to at least one person a day for 5 days using Twitter, Facebook, Trip Advisor, Pinterest or by leaning on the garden fence.

Tell them to put “Word of Mouth and your name” in the “Where Did you Hear About Us” box when they purchase a Trail from our website. The person who receives the most mentions between now and midnight on Christmas Eve will get a free Trail of their choice! We will contact that person directly during January 2015.

Who will you tell first?

13th November 2014

Posted In: Trail Blazers

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Itinerary for a Spy Mission Holiday – When Time and Distance Don’t Count

Immerse yourself in the world of espionage and counter-espionage with a fun spy mission themed midi-break!

Day One

Start your holiday with a visit to the Spymaster Shop in London’s Portman Square. Purchase your equipment and then set out to solve a spy mission from Treasure Trails which starts close to the South Kensington Tube Station.

Itinerary for a Spy Mission Holiday - When Time and Distance don’t Count - want to be a spy for the day?Day Two

The next day whizz across to London and visit the Imperial War Museum in London where there is a wonderful interactive family exhibition.  Join in the fun and you will use clever camouflage, code-cracking skills and the cunning of a spy to delve into a top secret world.

And having learnt all those skills use the afternoon to tackle the spy mission Treasure Trail that starts at Hyde Park Corner.

Day Three

It is now time to leave the capital and catch a train or drive to Cheltenham and the heart of the spy world at GCHQ. GCHQ have lots of vacancies if you fancy working in their world, but for now the nearest spy mission to their head offices in Cheltenham is the Cheltenham Bath Road Quarter.

Start in Cheltenham at GCHQ where the nearest spy mission Trail is the Cheltenham Bath Road Quarter.

A hop and a skip from Cheltenham is Herefordshire and in the south of the county you can enjoy a small museum dedicated to Violette Szabo, who was an agent of SOE (Special Operations Executive) and was sent into occupied France twice. The first time she returned safely but the second time she was captured and ultimately shot. It is a fascinating story.

Itinerary for a Spy Mission Holiday - When Time and Distance don’t Count - try one of our Spy TrailsDay Four

The next morning enjoy the mysteriously named “The Other Side of Hereford” which is a spy mission to track down a rogue trader who is planning to try and destabilize the economy by leading local businessmen on a merry dance.

Day Five

The next step of the journey is to move north and head to Nottingham to be ready to take part in a spy mission run by Si5 in Nottingham.  Inside the spy mission action adventure centre there, they have built a ship divided into rooms with objectives to complete to stop the terrorists launching a missile! The objectives are a mix of physical tasks, dexterity and mental challenges all against the clock!

Having worn yourselves  out fighting terrorists in this unique party venue, it will be time for a gentle walk at a much slower pace around Nottingham Castle following the spy mission Treasure Trail!

Itinerary for a Spy Mission Holiday - When Time and Distance don’t Count - secret agentBy now you will have ticked off 5 Trails in 5 days and foiled several plots and thwarted some nasty plans to unleash havoc and destruction around the towns and cities of the UK.

Let us know where your spy missions have taken you and share your experiences on our Facebook page. Look for the barefaced agent.

29th October 2014

Posted In: Challenges

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